On Line Opinion has taken out the 2006 Hitwise Online Performance Award for Australian political websites. On Line Opinion beat all the major political party sites and reached 100,000 unique visitors a month. As pointed out on Larvatus Prodeo, this is hardly a challenge, "in contrast to both the US and the UK, Australian netcampaigning is stuck somewhere in Web 1.0 – most political party sites either being an archive of press releases, or tedious pseudo-blogs with no opportunity for citizen engagement."
Interestingly, this award is not based on the opinion of a small number of industry luminaries rather it is given for verifiable traffic. Hitwise states that their results are audited by PricewaterhouseCoopers. On Line Opinion is published by Graham Young under the ownership of The National Forum, which describes itself as a virtual town square designed to provide free democratic space on the web for citizens, and shop fronts for institutions.
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