Wednesday, November 08, 2006

Vote early and vote informed

TinkN FICCL bout d election? Dun wnt 2 vote? DEGT. U cld b cryN ovr d rEzlt on election nyt. T+ & vote.*

What does this mean? With NSW and federal elections coming up, political parties are grappling with how to win that floating group of voters, especially young people aged 18-25 years. Increasingly technology is providing the answers on how to engage this group that usually switches off when it comes to voting issues. So how to switch them on? The Daily Telegraph had a great piece on using technology and youth friendly language to get the Generation Y vote. Professor Phil Harris, head of marketing at the University of Otago and former Vice Chairman of the Liberal Party in the UK reckons that text messaging and other mobile content is the way to go. I wonder if Australian political parties will be as switched on to this new reality.

* Thinking, "Frankly, I couldn't care less" about the election?" Don't want to vote? Don't even go there. You could be crying over the result on election night. Think positive and vote.

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