Wednesday, August 30, 2006

What is Enderverse?

Hi everyone

Having just returned from 5-6 years based in Asia, I have spent the past months reconnecting with Australia. This included catching up with family and friends, a new job with Parker & Partners and catching up on all things public policy and political. Given my dearly beloved remained behind in Jakarta finishing her work to enable access to justice for the poor, I decided to build a blog.

In our world of internet, mobile devices, MySpace, speeds, feeds and more, many are struggling to understand what the hell these blogs are. But being proud of your ignorance of the digital world is like telling racist jokes because you think you are bucking political correctness. C’mon, everyone is still learning, so just jump in and get started or get left behind! I hope this small blog will help you unearth a bit more about growing space of digital influence on attitudes, behaviours and policies.

All of us are trying to come to terms with the impact of digital influence and realise they need to know more about it. One way to do this is to check out this short video called ‘Citizen Journalism: From Pamphlet to Blog’. It will give you an overview of some key digital influence trends.

I penned (yes not typed) a rough definition of digital influence on the back of an envelope on the plane the other day - let me know what you think..."Digital influence is the individual and collective power of electronic, mobile and virtual sources of influence that change attitudes, behaviours and policies". Treat that as a work in progress.

I will update this blog on average every week so if you would like to get the latest updates directly on your email then please subscribe to the list. Please pass this on to anyone you think might be interested.

f you have something to share on digital influence, please let me



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